I’m not going to deny that the H&M Conscious Collection does come off a bit like “green washing,” but I’m also not going to deny that I appreciate H&M’s vision for a more sustainable fashion future Yes, fast fashion is driving waste up like crazy, and in my opinion, it’s a company’s duty to support the environment, community, people, etc. (stakeholder theory, anyone?), but some companies still choose not to put effort into sustainable initiatives. H&M seems to be giving it a good shot, and you can’t be upset about that. ALSO, their newest Conscious Collection is gorgeous.
The pieces feel so versatile as well. This top could be dressed up for a casual work day or worn over a bikini on the beach.
Learn more about H&M’s vision for sustainability here.
What’s your favorite piece from the H&M Conscious Collection?