I love to shop. Especially online. As a result, I end up with (an embarrassing amount of) used packaging. Thankfully, I had enough foresight to save two years worth of packing material, so when it came time to develop the packaging for my new vintage clothing Etsy shop, The Gibbson Girl, I had lots to work with.
To me, using recycled packaging is an obvious choice: it’s free, I have lots of it, and it’s friendlier to the environment. Instead of spending money creating new branded packaging, I went to my local resale craft store (Pittsburgh Center for Create Reuse) and picked up vintage wall paper and library catalog cards. The result is unique branded packing material with homemade character.
I’m a bit of a perfectionist, so I was hesitant to handwrite my package inserts. But just the other day I received an encouraging compliment: “Library catalog cards! And I love that these are handwritten. They feel…so authentic.” So there you have it. I’m sticking with inexpensive, easy to make, recycled packaging for my Etsy shop!